February 9, 2012
Inside Smellvertising, the Scented Advertising Tactic Coming Soon to a City Near You

Bus stops are typically not the place where you want to hoover in a big noseful of air. Car exhaust, stale cigarettes and fresh urine – the noxious bouquet of mass transit is anything but welcoming.
In this hazy stinkscape of forlorn odors, a food company is launching a marketing campaign.
By the end of today, crews in London, Manchester, Glasgow and other U.K. cities will have outfitted 10 bus stops with large advertisements for “McCain Ready Baked Jackets,” a frozen baked-potato product that microwaves to readiness in 5 minutes. Each billboard includes a fiberglass potato sculpture and a mysterious button: Push it, and the tuber discharges the aroma of “slow oven-baked jacket potatoes.” Read more.
[Image: JCDecaux]

So, does this mean Smell-O-Vision is making a comeback?

Inside Smellvertising, the Scented Advertising Tactic Coming Soon to a City Near You

Bus stops are typically not the place where you want to hoover in a big noseful of air. Car exhaust, stale cigarettes and fresh urine – the noxious bouquet of mass transit is anything but welcoming.

In this hazy stinkscape of forlorn odors, a food company is launching a marketing campaign.

By the end of today, crews in London, Manchester, Glasgow and other U.K. cities will have outfitted 10 bus stops with large advertisements for “McCain Ready Baked Jackets,” a frozen baked-potato product that microwaves to readiness in 5 minutes. Each billboard includes a fiberglass potato sculpture and a mysterious button: Push it, and the tuber discharges the aroma of “slow oven-baked jacket potatoes.” Read more.

[Image: JCDecaux]

So, does this mean Smell-O-Vision is making a comeback?

  1. scribbleaway reblogged this from theatlantic
  2. tallpawl reblogged this from theatlantic
  3. fuckyes-creativeadvertising reblogged this from theatlantic
  4. iamsimeon reblogged this from theatlantic
  5. stay-dreaming reblogged this from sociopoliticaldribble
  6. lesabsurdes reblogged this from theatlantic and added:
    Waiting at the bus stop will never be dull again… but then, it will probably drain me of any willpower I ever had.
  7. sirlowkey reblogged this from darwinmclovin
  8. darwinmclovin reblogged this from theatlantic
  9. mabellecherie reblogged this from theatlantic and added:
    Smellvertising.
  10. i-need-a reblogged this from theatlantic
  11. sans-nuage reblogged this from theatlantic and added:
    what.
  12. lovemadisonangelica reblogged this from theatlantic
  13. kellossal reblogged this from theatlantic
  14. watchmytoast reblogged this from theatlantic
  15. revolutiontrainee reblogged this from theatlantic and added:
    MANCHESTER?! I was gonna reblog this for the (disgusting) consumption/marketing aspect BUT IN MANCHESTER?!
  16. aldubs reblogged this from theatlantic and added:
    Pretty creative way to make the product more marketable. For brands/stores similar to Cinnabon where scent plays a vital...
  17. particularidadesproprias reblogged this from theatlantic
  18. fuckyeahmoms reblogged this from theatlantic and added:
    London calling
  19. msamba reblogged this from theatlantic
  20. profligateyourself reblogged this from theatlantic and added:
    the shit people come up with
  21. megburns reblogged this from theatlantic and added:
    Can’t wait til the first client asks for this
  22. snarkysharks reblogged this from theatlantic
  23. infearandfaith reblogged this from theatlantic
  24. eradicati reblogged this from theatlantic and added:
    20 bucks says that “aroma” gets pretty foul after about 10 minutes of mixing with the smoke/urine/trash of the bus stop.
  25. theatheistmedic reblogged this from theatlantic
  26. phroyd reblogged this from theatlantic
  27. ladyplebian reblogged this from theatlantic
  28. theatlantic posted this