September 17, 2012
#MuslimRage: How a Cynical Social-Media Play Became an Awesome Meme

The tagged reactions to Newsweek's proposal have been … mixed. Some tweets are funny. Some are satirical. Some are cruel. But they are pretty much united in their rejection of Newsweek's premise that “Muslim rage” is something to be talked about, under the magazine's brand, on Twitter. Which is also to say: People rejected glibness. They rejected cynicism. They rejected reductive branding. And they did so, specifically, by reappropriating the hashtag Newsweek had proposed. They treated #muslimrage as exactly what it was: a joke.

Read more.

#MuslimRage: How a Cynical Social-Media Play Became an Awesome Meme

The tagged reactions to Newsweek's proposal have been … mixed. Some tweets are funny. Some are satirical. Some are cruel. But they are pretty much united in their rejection of Newsweek's premise that “Muslim rage” is something to be talked about, under the magazine's brand, on Twitter. Which is also to say: People rejected glibness. They rejected cynicism. They rejected reductive branding. And they did so, specifically, by reappropriating the hashtag Newsweek had proposed. They treated #muslimrage as exactly what it was: a joke.

Read more.

3:05pm
  
Filed under: Newsweek Internet Memes 
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  10. shantoushiang reblogged this from theatlantic and added:
    Oh Newsweek. Newsweek, Newsweek, Newsweek. Just yeah. I would like to take this opportunity to redirect people to 2 of...
  11. nannburke reblogged this from theatlantic
  12. ishqoinqilab said: did the impossible and reported on #muslimrage even worse than newsweek. good lord.
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  17. lifeincoffeespoons reblogged this from theatlantic and added:
    reductive branding
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  23. bookwormbreakfast reblogged this from theatlantic and added:
    Sometimes the internet lets you down, but sometimes the internet is really freaking awesome.
  24. llama-attack reblogged this from slacktory
  25. slacktory reblogged this from theatlantic and added:
    Muslim Rage? Hey, we’ve covered that before.
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