The Secret Ingredients for Marijuana Legalization: Moms and Hispanics

Convincing women — mothers, especially — that legalization wasn’t simply about stoners and libertarians was essential to ending blanket prohibition. They needed to be assured this was sound policy and that their children would not be affected.

“We definitely wanted to reach [women],” says Tonia Winchester, the outreach director behind the Yes on I-502 camp. “We were very much focused on not being a pro-pot campaign but a pro-policy campaign, showing that we could shift resources from incarcerating and focus on programs we knew would work.”

Read more. [Image: AP]

1. waves-cameras-and-coffee likes this
2. effervescentoceans reblogged this from bonedrone
3. kissyourpineapple likes this
4. arisedonthate reblogged this from theatlantic
5. settlingsoulmates reblogged this from theatlantic
6. pegobry reblogged this from theatlantic and added:

   Excellent. Now let’s do the same for vouchers.

7. smokewet likes this
8. matzedj likes this
9. theredshoes likes this
10. myheadisweak likes this
11. itsokaynooneslistening likes this
12. nomoretexasgovernorsforpresident likes this
13. alejandramolina likes this
14. kyreemcgremx likes this
15. badbetchenduh reblogged this from theatlantic
16. origamybills likes this
17. thenatureboi reblogged this from theatlantic
18. onepercentof1 likes this
19. ladymarmar reblogged this from theatlantic
20. hedyla reblogged this from tpmmedia
21. dallasmorningnews likes this
22. bloggingakymbo likes this
23. resurrecthobbes likes this
24. extracake likes this
25. darkang3l01 likes this
26. vixenacappella likes this
27. cybergata likes this
28. wizardblue reblogged this from theatlantic
29. mctumblovin likes this
30. humangalaxy reblogged this from theatlantic
31. effervescentoceans likes this
32. thiswasaschoolblog likes this
33. musedweller likes this
34. graphitenpixels reblogged this from theatlantic
35. noneedtogrowtofast reblogged this from smoke-herbs
36. onek4rma reblogged this from theatlantic
37. ganja4all reblogged this from theatlantic
38. ganja4all likes this
39. youseebutyoudontsee reblogged this from maze1989
40. youseebutyoudontsee likes this
41. ucsdhealthsciences likes this
42. maze1989 reblogged this from theatlantic
43. rachelleanna likes this
44. therestomorrow likes this
45. kaeleeb likes this
46. commanderson reblogged this from theatlantic
47. elfuegonegro reblogged this from theatlantic
48. folasm87 likes this
49. thelastmejia reblogged this from theatlantic
50. isarcher likes this
51. Show more notesLoading...