December 10, 2012

Women Aroused by Jewelry: A GIF Guide to the Most Sexist Holiday-Gift Ads Ever

For decades these seasonal jewelry commercials have portrayed ladies at Christmas losing their frigidity at the sight of a diamond solitaire. While the O-face remains a constant feature in the ads, the message has somewhat evolved. The ads used to be aimed at men — “Wrap me in gold this Christmas!" a blonde coos in a Zales commercial from the late 80s. Now, the ads are aimed at women. The gift recipients aren’t sexy models, but moms in mom haircuts with babies. 

  1. twohundredeleven reblogged this from theatlantic and added:
    I’m always so disgusted by ads like this. Don’t give me a freaking necklace that you expect will tell me you love me....
  2. brightlightfromadistantstar reblogged this from theatlantic and added:
    BUY ME SOME ICE CREAM…or bourbon….—-then I’ll lose it
  3. growingintheweeds reblogged this from trailofdesire and added:
    #he went to Jared’s so I punched him #every KO begins with Kay #a diamond is for assholes
  4. iamsimeon reblogged this from theatlantic
  5. jaqwatdas reblogged this from hsmt
  6. aterribletumblaer reblogged this from theatlantic and added:
    Fuck De Beers and the diamond industry forever
  7. kenpooley reblogged this from theatlantic and added:
    Ouch…true though
  8. hutatsu reblogged this from hsmt
  9. republicofideas reblogged this from theatlantic
  10. chiyozi reblogged this from hsmt
  11. hsmt reblogged this from gtokio
  12. pegobry reblogged this from theatlantic
  13. taoduck reblogged this from theatlantic
  14. trailofdesire reblogged this from i-order-rich-bitch-sauce and added:
    EVERYTHING I HATE IN ONE GIFSET IT’S LIKE CHRISTMAS
  15. wizardblue reblogged this from theatlantic
  16. zoobunny reblogged this from theatlantic
  17. penelopeweaving reblogged this from theatlantic
  18. simplekindoflife reblogged this from theatlantic and added:
    Jewelry Face: the only face summoned by the intersection of the exploitation of foreign resources, greed, and a holiday...
  19. ergascientia reblogged this from theatlantic and added:
    Guys, in case you didn’t know, all women are easily manipulated by jewlery. This is why Hillary could never be...
  20. saintmgeorge reblogged this from theatlantic