January 18, 2013
How Coffee Drank Soda’s Milkshake


Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That’s half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.
Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda — something utterly unthinkable at the turn of the century.
Read more. [Image: IBISWorld] 

How Coffee Drank Soda’s Milkshake

Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That’s half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.

Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda — something utterly unthinkable at the turn of the century.

Read more. [Image: IBISWorld] 

  1. basicallyhistory reblogged this from recall-all-republicans
  2. recall-all-republicans reblogged this from silas216
  3. vivalavanitylove reblogged this from truth-has-a-liberal-bias
  4. athenagray reblogged this from theatlantic
  5. bridgeportlandia reblogged this from truth-has-a-liberal-bias
  6. night-eyes reblogged this from truth-has-a-liberal-bias
  7. soflateam reblogged this from truth-has-a-liberal-bias
  8. cosmictuesdays reblogged this from theatlantic
  9. trombonepunk reblogged this from truth-has-a-liberal-bias
  10. sevdolo reblogged this from truth-has-a-liberal-bias
  11. dendroica reblogged this from truth-has-a-liberal-bias
  12. hcknloopr reblogged this from truth-has-a-liberal-bias
  13. everythingsbetterwithbisexuals reblogged this from truth-has-a-liberal-bias and added:
    Replace tea with coffee and that’s pretty much my life in a nutshell right there. I drink WAY more tea than I did ten...
  14. ilackscience reblogged this from truth-has-a-liberal-bias
  15. purplegem reblogged this from truth-has-a-liberal-bias
  16. lucymiddletonrogers reblogged this from truth-has-a-liberal-bias
  17. truth-has-a-liberal-bias reblogged this from theatlantic
  18. we-are-all-made-0f-stars reblogged this from silas216
  19. silas216 reblogged this from theatlantic
  20. youngbrokeawesome reblogged this from howstuffworks
  21. coffeeandadanish reblogged this from oldfilmsflicker
  22. theprettylittlemistakes reblogged this from theatlantic
  23. eksteenlife reblogged this from theatlantic