January 31, 2013
Why We Took Cocaine Out of Soda

Hale’s account of the role of racism and social injustice in Coca-Cola’s removal of coca is corroborated by the attitudes that the shaped subsequent U.S. cocaine regulation movement. Cocaine wasn’t even illegal until 1914 — 11 years after Coca-Cola’s change — but a massive surge in cocaine use was at its peak at the turn of the century. Recreational use increased five-fold in a period of less than two decades. During that time, racially oriented arguments about rape and other violence, and social effects more so than physical health concerns, came to shape the discussion. The same hypersexuality that was touted as a selling point during the short-lived glory days of Vin Mariani was now a crux of cocaine’s bigoted indictment. 
Read more. [Image: 1894 ad for Vin Mariani,  art by Jules Cheret]

Why We Took Cocaine Out of Soda

Hale’s account of the role of racism and social injustice in Coca-Cola’s removal of coca is corroborated by the attitudes that the shaped subsequent U.S. cocaine regulation movement. Cocaine wasn’t even illegal until 1914 — 11 years after Coca-Cola’s change — but a massive surge in cocaine use was at its peak at the turn of the century. Recreational use increased five-fold in a period of less than two decades. During that time, racially oriented arguments about rape and other violence, and social effects more so than physical health concerns, came to shape the discussion. The same hypersexuality that was touted as a selling point during the short-lived glory days of Vin Mariani was now a crux of cocaine’s bigoted indictment. 

Read more. [Image: 1894 ad for Vin Mariani,  art by Jules Cheret]

  1. intergalactic-intellectual reblogged this from howstuffworks
  2. godzillaturds reblogged this from theatlantic
  3. averyboneygirl reblogged this from romanifeuilly
  4. romanifeuilly reblogged this from pyrrhiccomedy
  5. ginger-hitman reblogged this from criminalwisdom
  6. quixoticsquirrel reblogged this from criminalwisdom
  7. moonandwitches reblogged this from theatlantic
  8. wizardsofelectricity reblogged this from pyrrhiccomedy
  9. bookwormbreakfast reblogged this from theatlantic and added:
    Holy whoa is this interesting.
  10. sophia-sol reblogged this from pyrrhiccomedy
  11. ladykrampus reblogged this from theatlantic
  12. crackelephant reblogged this from jjarichardson
  13. jjarichardson reblogged this from theatlantic
  14. jahnnasbrain reblogged this from theatlantic
  15. dirigiblenomad reblogged this from howstuffworks
  16. inspirement reblogged this from howstuffworks
  17. my-aim-is-true reblogged this from howstuffworks
  18. lloydguitarguy reblogged this from howstuffworks
  19. 0m3garuby reblogged this from howstuffworks
  20. howstuffworks reblogged this from theatlantic
  21. benspoke reblogged this from criminalwisdom
  22. theraddy reblogged this from vangoghsotherear
  23. pepperloves1 reblogged this from theatlantic
  24. awdreyfleckd reblogged this from theredshoes and added:
    MARIANI REPRESENT
  25. theredshoes reblogged this from theatlantic
  26. 13heidi reblogged this from criminalwisdom
  27. kammartinez reblogged this from theatlantic
  28. erinluxx reblogged this from theatlantic