January 31, 2013
Why We Took Cocaine Out of Soda

Hale’s account of the role of racism and social injustice in Coca-Cola’s removal of coca is corroborated by the attitudes that the shaped subsequent U.S. cocaine regulation movement. Cocaine wasn’t even illegal until 1914 — 11 years after Coca-Cola’s change — but a massive surge in cocaine use was at its peak at the turn of the century. Recreational use increased five-fold in a period of less than two decades. During that time, racially oriented arguments about rape and other violence, and social effects more so than physical health concerns, came to shape the discussion. The same hypersexuality that was touted as a selling point during the short-lived glory days of Vin Mariani was now a crux of cocaine’s bigoted indictment. 
Read more. [Image: 1894 ad for Vin Mariani,  art by Jules Cheret]

Why We Took Cocaine Out of Soda

Hale’s account of the role of racism and social injustice in Coca-Cola’s removal of coca is corroborated by the attitudes that the shaped subsequent U.S. cocaine regulation movement. Cocaine wasn’t even illegal until 1914 — 11 years after Coca-Cola’s change — but a massive surge in cocaine use was at its peak at the turn of the century. Recreational use increased five-fold in a period of less than two decades. During that time, racially oriented arguments about rape and other violence, and social effects more so than physical health concerns, came to shape the discussion. The same hypersexuality that was touted as a selling point during the short-lived glory days of Vin Mariani was now a crux of cocaine’s bigoted indictment. 

Read more. [Image: 1894 ad for Vin Mariani,  art by Jules Cheret]

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    MARIANI REPRESENT
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