February 1, 2013
Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice? Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety. Read more. [Image: Coca-Cola]

Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice?

Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.

Read more. [Image: Coca-Cola]

11:02am
(Notes: 3,244)
  
  1. michaelblume reblogged this from shitifindon
  2. bending-sickle reblogged this from shitifindon
  3. shitifindon reblogged this from adelenedawner
  4. adelenedawner reblogged this from shorm
  5. whatificantletgo reblogged this from jamilalikemanila
  6. ellaminnowpea reblogged this from moniquill
  7. theyalwayswantyoutoproveit reblogged this from coorio
  8. your-daintyshadow reblogged this from takeoffthebluess
  9. nolackofloquaciousness reblogged this from navigatethestream
  10. cfix reblogged this from poobah
  11. all-the-noms reblogged this from shortformblog
  12. hai-bungholio reblogged this from princessmonsanto
  13. jeffsmith907 reblogged this from theatlantic and added:
    food
  14. bunnypunker reblogged this from agender-unicorn
  15. sjsci reblogged this from so-treu
  16. information-nexus reblogged this from theatlantic
  17. countryprepper reblogged this from old-prepper
  18. old-prepper reblogged this from antinwo
  19. kathaleenfaye reblogged this from fatbodypolitics
  20. coastal-kidssss reblogged this from hourglasss
  21. onewomanrevolution reblogged this from nosdrinker
  22. cityaddict reblogged this from shortformblog
  23. thesecretnews reblogged this from theatlantic