February 14, 2013
How Live Video Could Ruin Fashion Week and Leave Us With Ugly Clothes

We’re used to TV shows like Project Runway that put fashion on film for a mass audience. And we already know the Internet likes to look at photos of pretty, skinny ladies in funny dresses and pants. Why wouldn’t it like to look at video of pretty etc. in etc. etc. etc.?
What makes a body beautiful in person sometimes makes it look great on film — but sometimes not. Some models have a beautiful, fluid walk, but don’t look as great in still photos or video. Speaking very roughly, a runway model is a great gliding clothes-hanger, while an editorial (i.e. ad and magazine) model has a great set of bones to photograph. Some models do both, but models who walk better than they film may lose their livelihoods if designers start casting for video. (Here’s another thought — if the camera adds ten pounds, does that mean models will face even more pressure to be thin?)
Read more. [Image: Reuters]

How Live Video Could Ruin Fashion Week and Leave Us With Ugly Clothes

We’re used to TV shows like Project Runway that put fashion on film for a mass audience. And we already know the Internet likes to look at photos of pretty, skinny ladies in funny dresses and pants. Why wouldn’t it like to look at video of pretty etc. in etc. etc. etc.?

What makes a body beautiful in person sometimes makes it look great on film — but sometimes not. Some models have a beautiful, fluid walk, but don’t look as great in still photos or video. Speaking very roughly, a runway model is a great gliding clothes-hanger, while an editorial (i.e. ad and magazine) model has a great set of bones to photograph. Some models do both, but models who walk better than they film may lose their livelihoods if designers start casting for video. (Here’s another thought — if the camera adds ten pounds, does that mean models will face even more pressure to be thin?)

Read more. [Image: Reuters]

  1. yujinchu reblogged this from otakugangsta
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  5. otakugangsta reblogged this from theatlantic
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  9. taoistsoul said: Is this a joke? Or is The Atlantic really insulting it’s readers with this irrelevant crap? This is pathetic, made even more so by the fact this is under ‘Technology’!
  10. trebaolofarabia reblogged this from litteraenimoccidit and added:
    I vaguely recall that years ago in the late 90’s E! would show fashion shows in their off hours…so I’d be going to bed...
  11. litteraenimoccidit reblogged this from theatlantic and added:
    or, you know, it’s all total bullshit and buying into it is destructive idiocy?
  12. starspangledslut reblogged this from theatlantic
  13. wheezy reblogged this from theatlantic and added:
    Look on the bright side! we’re going to have way hotter waitresses and baristas!
  14. wheezy said: Ah yes, the hard hitting issue of runway model unemployment.
  15. badge-boy reblogged this from theatlantic
  16. thetimesinbetween said: lovelyyyyy!