February 27, 2013
The Cold Stoicism of Advice Columns for Men

Advice columns for men, however, seem not to have made the leap from proscriptive notions of rectitude to the smart-older-sister vibe of advice for women. In GQ and Esquire and even Maxim, which are full of Q&A-format advice for readers, situations are often posed in a joking tone and answered as if the writer were the dude from the Dos Equis commercials and the ultimate ethical standard is masculinity rather than humanity. 
Read more. [Image: U.S. National Archives and Records Administration]

The Cold Stoicism of Advice Columns for Men

Advice columns for men, however, seem not to have made the leap from proscriptive notions of rectitude to the smart-older-sister vibe of advice for women. In GQ and Esquire and even Maxim, which are full of Q&A-format advice for readers, situations are often posed in a joking tone and answered as if the writer were the dude from the Dos Equis commercials and the ultimate ethical standard is masculinity rather than humanity. 

Read more. [Image: U.S. National Archives and Records Administration]

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    If you’re going to GQ, Esquire, or Maxim for serious advice on serious topics, you’re looking in the wrong place. I...
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