July 10, 2013
What Samsung’s New American HQ Says About the Korean Giant

Samsung breaks ground on a new $300 million North American headquarters building in San Jose today. The building will house more than 2,000 employees in R&D and sales. As you’d expect, it’s a green (LEED Gold) building that’s designed to foster fickle innovation by making it easy for people to bump into each other in courtyards and facilities. The heart of the development is a ten-story tower that the company’s architect, NBBJ, says “will create a powerful brand image for Samsung.”
I got curious, though. What, precisely, did the building say about Samsung, a company that can compete with Intel with one hand and Apple with the other? So, I sent six renderings of the new building to some architecture critics to see what they had to say. I did not tell them the name of the company or architect; they were flying/critiquing blind.
Read more.

What Samsung’s New American HQ Says About the Korean Giant

Samsung breaks ground on a new $300 million North American headquarters building in San Jose today. The building will house more than 2,000 employees in R&D and sales. As you’d expect, it’s a green (LEED Gold) building that’s designed to foster fickle innovation by making it easy for people to bump into each other in courtyards and facilities. The heart of the development is a ten-story tower that the company’s architect, NBBJ, says “will create a powerful brand image for Samsung.”

I got curious, though. What, precisely, did the building say about Samsung, a company that can compete with Intel with one hand and Apple with the other? So, I sent six renderings of the new building to some architecture critics to see what they had to say. I did not tell them the name of the company or architect; they were flying/critiquing blind.

Read more.

6:35pm
  
Filed under: Samsung Tech Technology 
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