August 1, 2013
The Writing on Mexican Walls Isn’t Graffiti — It’s ‘Vernacular Branding’

In central Mexico, walls are invitations to party. Since 1960, bardas de baile (loosely translated as “music walls”) have illuminated exurban and rural areas with colorful, hand-painted advertisements for music, dances, and carnivals. Although these work of homemade graphic design share some of the characteristics of graffiti, they are not tags - and they are tolerated by the authorities. The new book Mexican Wall Painting: Bardas De Baile (Ghost & Co., New York) by Patricia Cué, a designer and design teacher at San Diego State University, examines these expressive painted letterings and the subcultures that have developed around them.
Read more. [Image: Ghost & Co.]

The Writing on Mexican Walls Isn’t Graffiti — It’s ‘Vernacular Branding’

In central Mexico, walls are invitations to party. Since 1960, bardas de baile (loosely translated as “music walls”) have illuminated exurban and rural areas with colorful, hand-painted advertisements for music, dances, and carnivals. Although these work of homemade graphic design share some of the characteristics of graffiti, they are not tags - and they are tolerated by the authorities. The new book Mexican Wall Painting: Bardas De Baile (Ghost & Co., New York) by Patricia Cué, a designer and design teacher at San Diego State University, examines these expressive painted letterings and the subcultures that have developed around them.

Read more. [Image: Ghost & Co.]

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