August 5, 2013
Ten Years Later: The O.C.'s Glamorization of Teen Drinking

The O.C. lasted for four seasons from 2003 to 2007, but academic interest in the show’s portrayals of alcohol only picked up once the program ended. After the Parents’ Television Council named the show one of the worst programs for families, its reputation as a primetime provider of teenage debauchery was apparently great enough that two different groups of researchers set out to study what the show had to say about the sauce. The first study, from the department of communication at the University of Antwerp in 2007, analyzed the patterns, context, and meanings of alcohol use in the show’s first two seasons. The second, published in the Journal of Advertising in 2009, studied the messages about drinking in the first three seasons, but also looked at how viewers interpreted these messages after watching.
Read more. [Image: Fox]

Ten Years Later: The O.C.'s Glamorization of Teen Drinking

The O.C. lasted for four seasons from 2003 to 2007, but academic interest in the show’s portrayals of alcohol only picked up once the program ended. After the Parents’ Television Council named the show one of the worst programs for families, its reputation as a primetime provider of teenage debauchery was apparently great enough that two different groups of researchers set out to study what the show had to say about the sauce. The first study, from the department of communication at the University of Antwerp in 2007, analyzed the patterns, context, and meanings of alcohol use in the show’s first two seasons. The second, published in the Journal of Advertising in 2009, studied the messages about drinking in the first three seasons, but also looked at how viewers interpreted these messages after watching.

Read more. [Image: Fox]

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  11. francesundateable reblogged this from theatlantic and added:
    this article was written by someone who has clearly never watched the show. god. THEY DID NOT GLORIFY DRINKING, THE MAIN...
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