August 22, 2013
How the Nixon Administration Tried to Woo Women

In the run-up to the 1972 presidential election, the Republican party had a “woman problem” — or at least, that’s what staffers in the Nixon administration believed. Previously confidential memos released on Wednesday by the Nixon Presidential Library and Museum give a glimpse of top staffers’ anxiety about attracting woman voters. As Barbara Franklin, who was in charge of recruiting more women to high-level positions in government, put it, “Polls show we’re in trouble with women voters. We simply cannot afford a mistake!” The challenge was clear, she said. “We need to create the image that women are very important to the Republican Party.”
Read more. [Image: Derrick Bostrom/Flickr]

How the Nixon Administration Tried to Woo Women

In the run-up to the 1972 presidential election, the Republican party had a “woman problem” — or at least, that’s what staffers in the Nixon administration believed. Previously confidential memos released on Wednesday by the Nixon Presidential Library and Museum give a glimpse of top staffers’ anxiety about attracting woman voters. As Barbara Franklin, who was in charge of recruiting more women to high-level positions in government, put it, “Polls show we’re in trouble with women voters. We simply cannot afford a mistake!” The challenge was clear, she said. “We need to create the image that women are very important to the Republican Party.”

Read more. [Image: Derrick Bostrom/Flickr]

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