September 3, 2013
Remember When Nokia Also Made Paper, Golashes, and Gas Masks?

Nokia began as a paper company. It was 1865, and the mining engineer Fredrik Idestam established a wood pulp mill next to the Tammerkoski Rapids in the southwest of Finland. A few years later, he opened a second mill, this one located on the banks of the Nokianvirta River — a river, apparently, named for an animal: a small mammal related to the weasel and the wolverine.

But the company that derived its name from a weasel-y creature wouldn’t be a one-product outfit for long. It would soon acquire a rubber factory, and a telephone-and-telegraph-cable manufacturer. It would dabble in electronics and clothing and forestry and robotics. 
Today, with the news that Nokia will sell its handset business — and its patents along with it — to Microsoft, it’s worth remembering the many, many other times that Nokia has shifted course during its 150-year history. Nokia has been pivoting since before pivoting was a thing.
Read more. [Image: Reuters/Dado Ruvic]

Remember When Nokia Also Made Paper, Golashes, and Gas Masks?

Nokia began as a paper company. It was 1865, and the mining engineer Fredrik Idestam established a wood pulp mill next to the Tammerkoski Rapids in the southwest of Finland. A few years later, he opened a second mill, this one located on the banks of the Nokianvirta River — a river, apparently, named for an animal: a small mammal related to the weasel and the wolverine.

But the company that derived its name from a weasel-y creature wouldn’t be a one-product outfit for long. It would soon acquire a rubber factory, and a telephone-and-telegraph-cable manufacturer. It would dabble in electronics and clothing and forestry and robotics. 

Today, with the news that Nokia will sell its handset business — and its patents along with it — to Microsoft, it’s worth remembering the many, many other times that Nokia has shifted course during its 150-year history. Nokia has been pivoting since before pivoting was a thing.

Read more. [Image: Reuters/Dado Ruvic]

  1. specialk2010 reblogged this from theatlantic
  2. catsandbreadandbikes reblogged this from theatlantic
  3. mblng reblogged this from theatlantic and added:
    Remember When Nokia Also Made Paper, Golashes, and Gas Masks? Nokia began as a paper company. It was 1865, and the...
  4. insearchfor-theland reblogged this from theatlantic
  5. oceans-filled-with-ashes reblogged this from theatlantic
  6. itsgreeeen reblogged this from theatlantic
  7. dganga reblogged this from theatlantic
  8. kandieparfum reblogged this from theatlantic
  9. ichapuipui reblogged this from theatlantic
  10. daydreambelieber14 reblogged this from theatlantic
  11. gingerice72 reblogged this from theatlantic and added:
    "Disrupt the status quo" Bravo, but is it too late? Anyway, good luck Microkia!
  12. sharingsocialstuff reblogged this from theatlantic
  13. case-custom reblogged this from theatlantic
  14. eduleante reblogged this from theatlantic