September 4, 2013
Why Sequels Will Never Die: Hollywood’s Summer of ‘Flops’ Was Actually Its Best Year Ever

It was, you might have heard, a summer of discontent for movie studios, as audiences endured (or, rather, ignored) flop after flop, like R.I.P.D., Turbo, The Lone Ranger, and White House Down. Does this represent the death of something more than Ryan Reynold’s leading-man dreams? Is it the death of the entire modern Hollywood business model? “The summer-blockbuster strategy itself may have tanked,” Catherine Rampell writes in the New York Times Magazine. 
But Hollywood’s summer blockbuster strategy — essentially: adapt books, make sequels — didn’t really “tank.” In fact, it was the biggest summer in history, in nominal dollars.
Read more. [Image: Reuters]

Why Sequels Will Never Die: Hollywood’s Summer of ‘Flops’ Was Actually Its Best Year Ever

It was, you might have heard, a summer of discontent for movie studios, as audiences endured (or, rather, ignored) flop after flop, like R.I.P.D., Turbo, The Lone Ranger, and White House Down. Does this represent the death of something more than Ryan Reynold’s leading-man dreams? Is it the death of the entire modern Hollywood business model? “The summer-blockbuster strategy itself may have tanked,” Catherine Rampell writes in the New York Times Magazine

But Hollywood’s summer blockbuster strategy — essentially: adapt books, make sequels — didn’t really “tank.” In fact, it was the biggest summer in history, in nominal dollars.

Read more. [Image: Reuters]

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