September 10, 2013
The Sneaky, Subversive, Anti-Internet Moral of Arcade Fire’s ‘Reflektor’ Video

Yesterday, the Arcade Fire released two music videos for a new single, “Reflektor,” their first off the forthcoming album of the same name. One was a straightforward YouTube spot, directed by Anton Corbijn and featuring the band members wearing bobble-head masks.The other, more headline-grabbing one, was billed as a “short film” and “virtual projection” and made in collaboration between the band, filmmaker Vincent Morisset, and a team from Google helmed by Aaron Koblin.
The song is great: The toe-wiggling influence of the record’s producer, LCD Soundsystem’s James Murphy, is nicely evident, and the production’s stunning. But there’s an uneasy, fascinating, and probably intentional contradiction bound up in the Google-affiliated interactive clip for the tune. With it, the Arcade Fire has dramatized the central tradeoff of the Web as we know it.
Read more.

The Sneaky, Subversive, Anti-Internet Moral of Arcade Fire’s ‘Reflektor’ Video

Yesterday, the Arcade Fire released two music videos for a new single, “Reflektor,” their first off the forthcoming album of the same name. One was a straightforward YouTube spot, directed by Anton Corbijn and featuring the band members wearing bobble-head masks.The other, more headline-grabbing one, was billed as a “short film” and “virtual projection” and made in collaboration between the band, filmmaker Vincent Morisset, and a team from Google helmed by Aaron Koblin.

The song is great: The toe-wiggling influence of the record’s producer, LCD Soundsystem’s James Murphy, is nicely evident, and the production’s stunning. But there’s an uneasy, fascinating, and probably intentional contradiction bound up in the Google-affiliated interactive clip for the tune. With it, the Arcade Fire has dramatized the central tradeoff of the Web as we know it.

Read more.

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