September 26, 2013
Your Story is Ready: Medium Experiments With the Homepage of the Future

The web is vast and full of text. What should you read?
The Internet’s history resides in this question, a little. Google News trusts in what its algorithms turn up. Twitter endorses the social swarm; Facebook employs an ever-changing alchemy of factors, including number of likes and type of post. Sullivan, Drudge, Reddit, and Digg all have answers to this question, and, last week, we learned that the read-it-later service Instapaper does, too.
Today, we got a taste of Medium’s solution. Medium is the enigmatic blogging-platform-editorial-operation founded by two of the guys who started Twitter. Anyone can post to it, and that shows, but some professional writers and editors are paid to put content there, and that shows too. It’s a blog, at the moment, but a blog that wants to be the magazine “of the future.”
It’s been around a year, and it seems to believe its algorithms can get a handle on what certain users want to read and assign content accordingly. So, starting today, Medium will personalize its homepage. Unlike The New York Times, which shows nearly the same homepage to everyone, Medium will tailor the stories that appear on Medium.com to your perceived tastes and interests.
Three things intrigue me about this personalization feature.
Read more. [Image: Library of Congress]

Your Story is Ready: Medium Experiments With the Homepage of the Future

The web is vast and full of text. What should you read?

The Internet’s history resides in this question, a little. Google News trusts in what its algorithms turn up. Twitter endorses the social swarm; Facebook employs an ever-changing alchemy of factors, including number of likes and type of post. Sullivan, Drudge, Reddit, and Digg all have answers to this question, and, last week, we learned that the read-it-later service Instapaper does, too.

Today, we got a taste of Medium’s solution. Medium is the enigmatic blogging-platform-editorial-operation founded by two of the guys who started Twitter. Anyone can post to it, and that shows, but some professional writers and editors are paid to put content there, and that shows too. It’s a blog, at the moment, but a blog that wants to be the magazine “of the future.”

It’s been around a year, and it seems to believe its algorithms can get a handle on what certain users want to read and assign content accordingly. So, starting today, Medium will personalize its homepage. Unlike The New York Timeswhich shows nearly the same homepage to everyone, Medium will tailor the stories that appear on Medium.com to your perceived tastes and interests.

Three things intrigue me about this personalization feature.

Read more. [Image: Library of Congress]

  1. mousymo reblogged this from theatlantic
  2. grobertsmeith44 reblogged this from theatlantic
  3. collaboratewithappearance reblogged this from theatlantic
  4. chicaenverde reblogged this from theatlantic and added:
    Medium is getting more public attention as a “medium” to disrupt the future of communication!
  5. earlesstoothlessvagabond reblogged this from theatlantic
  6. thepdo said: Uhh, that’s exactly what the Yahoo homepage has been doing for quite some time.
  7. theatlantic posted this