November 13, 2013
Can Tesla Sell the Pickup Truck of the Future?

Elon Musk has already taken on the auto industry and space travel. But is he ready to take on Texas? 
It seems we’re going to find out, judging from the news that Tesla Motors, Musk’s media-darling electric car company, is planning to build a pickup truck within the next five years. To date, Tesla has carved out a profitable niche selling eco-friendly luxury sedans to wealthy techies. It’s still working on a crossover SUV for 2014 and a cheaper sedan for 2016 (not to mention dealing with a spate of battery fires). But, never short of ambition, Musk told Business Insider yesterday that Tesla intends to eventually produce a pickup modeled on the Ford F-150, America’s top-selling vehicle. 
Pulling that off would be a rather remarkable design feat. Ford, for its part, is aiming to have a mere hybrid version of the F-150 ready for 2020. 
Read more. [Image: Reuters]

Can Tesla Sell the Pickup Truck of the Future?

Elon Musk has already taken on the auto industry and space travel. But is he ready to take on Texas? 

It seems we’re going to find out, judging from the news that Tesla Motors, Musk’s media-darling electric car company, is planning to build a pickup truck within the next five years. To date, Tesla has carved out a profitable niche selling eco-friendly luxury sedans to wealthy techies. It’s still working on a crossover SUV for 2014 and a cheaper sedan for 2016 (not to mention dealing with a spate of battery fires). But, never short of ambition, Musk told Business Insider yesterday that Tesla intends to eventually produce a pickup modeled on the Ford F-150, America’s top-selling vehicle. 

Pulling that off would be a rather remarkable design feat. Ford, for its part, is aiming to have a mere hybrid version of the F-150 ready for 2020.

Read more. [Image: Reuters]

  1. peremyk reblogged this from theatlantic
  2. oh-whaaaaat reblogged this from jezebuilt and added:
    Hope it doesn’t cost $100K
  3. jezebuilt reblogged this from theatlantic
  4. cbmartin reblogged this from theatlantic and added:
    I’m no Elon Musk Fanboy but YES - ELECTRIC PICKUP NEEDS TO HAPPEN - AWESOME
  5. pod313 reblogged this from theatlantic
  6. 10mikee10 reblogged this from theatlantic
  7. joshbcooley reblogged this from theatlantic and added:
    Reading this sent shivers down my spine. Being from Texas I have always disliked the huge gas drinking pick-ups that...
  8. garrick1234 reblogged this from theatlantic
  9. gafasdelsol reblogged this from theatlantic
  10. inarticulate-phrases said: Elon Musk is a beast. He can do anything.
  11. vouchsafemeaword reblogged this from socialnn
  12. rubencampos reblogged this from theatlantic
  13. automobileworld reblogged this from theatlantic and added:
    Can Tesla Sell the Pickup Truck of the Future? Elon Musk has already taken on the auto industry and space travel. But is...
  14. xpiya reblogged this from theatlantic
  15. socialnn reblogged this from theatlantic and added:
    Do you think a Tesla Truck will catch on in one of the biggest truck-happy states?