December 11, 2013
Is ‘Delightful’ The New ‘Cool?’

In July 2012, when Marissa Mayer became the new CEO of Yahoo, she told The New York Times about her plans for the company. “My focus at Google has been to deliver great end-user experiences, to delight and inspire our end users,” Mayer explained. “That is what I plan to do at Yahoo: give the end user something valuable and delightful that makes them want to come to Yahoo every day.”
"Delight" is a fitting goal for tech firms like Google and Yahoo, whose business models rely on keeping users happy—not just occasionally, but daily and over time. "Twitter’s products influence everything from pop culture to politics, delight our users and change lives," a recent job posting for the company put it. An ad for Facebook’s head of global recruiting summed up the role thusly: “Facebook will need a recruiting leader to scale while continuing to delight users, candidates, and customers through hyper growth.”
It’s not just tech firms, though, that are taking (and talking) delight in the world. Everything, it seems, is delightful right now. Literally. Everything. 
Read more. [Image: Shutterstock/Olesia Bilkei]

Is ‘Delightful’ The New ‘Cool?’

In July 2012, when Marissa Mayer became the new CEO of Yahoo, she told The New York Times about her plans for the company. “My focus at Google has been to deliver great end-user experiences, to delight and inspire our end users,” Mayer explained. “That is what I plan to do at Yahoo: give the end user something valuable and delightful that makes them want to come to Yahoo every day.”

"Delight" is a fitting goal for tech firms like Google and Yahoo, whose business models rely on keeping users happy—not just occasionally, but daily and over time. "Twitter’s products influence everything from pop culture to politics, delight our users and change lives," a recent job posting for the company put it. An ad for Facebook’s head of global recruiting summed up the role thusly: “Facebook will need a recruiting leader to scale while continuing to delight users, candidates, and customers through hyper growth.”

It’s not just tech firms, though, that are taking (and talking) delight in the world. Everything, it seems, is delightful right now. Literally. Everything.

Read more. [Image: Shutterstock/Olesia Bilkei]

  1. straightlikethatholmes reblogged this from adamstedt
  2. alwaysbecapturing reblogged this from theatlantic
  3. ferienhauskanaren reblogged this from theatlantic
  4. mountainpass reblogged this from theatlantic
  5. bootsofspeed reblogged this from theatlantic
  6. adamstedt reblogged this from theatlantic
  7. verbish reblogged this from theatlantic
  8. freepress-andcurl reblogged this from theatlantic
  9. theskaldspeaks reblogged this from theatlantic and added:
    I HAVE BEEN WAITING FOR THIS DAY Delightful is like my favorite word and it’s so woefully underused. Until now. My time...
  10. shahad88 reblogged this from theatlantic