February 13, 2014
Why the Republican Push for Black Voters Is (Mostly) Doomed to Fail

The GOP has a new strategy for turning African Americans into Republicans. Mostly, it focuses on proving that some African Americans already are Republicans. In Michigan, the GOP recently hired an African-American talk-show host to serve as “director of African-American engagement.” For Black History Month, the RNC is airing commercials that “share the remarkable stories of black Republicans.” Last March, in its “autopsy” examining why Mitt Romney lost, the RNC presented a 10-point plan for winning more black votes. None of the 10 involved policy. Five of them involved recruiting more African-American staffers, spokespeople, and candidates.
There’s an irony here. When bashing Democrats, Republicans often decry identity politics. They deride liberals for treating people as members of racial, ethnic, religious, or sexual groups rather as individuals. “I am sick and tired of hyphenated Americans,” declared Rush Limbaugh a few years ago. “It’s bullshit. We all want the same things.” But when it comes to winning the votes of African Americans, that goes out the window and the GOP decides that what really matters to black people is not the ideas Republicans espouse but the skin color of the Republicans espousing them.
Read more. [Image: Gerry Broome/Associated Press]

Why the Republican Push for Black Voters Is (Mostly) Doomed to Fail

The GOP has a new strategy for turning African Americans into Republicans. Mostly, it focuses on proving that some African Americans already are Republicans. In Michigan, the GOP recently hired an African-American talk-show host to serve as “director of African-American engagement.” For Black History Month, the RNC is airing commercials that “share the remarkable stories of black Republicans.” Last March, in its “autopsy” examining why Mitt Romney lost, the RNC presented a 10-point plan for winning more black votes. None of the 10 involved policy. Five of them involved recruiting more African-American staffers, spokespeople, and candidates.

There’s an irony here. When bashing Democrats, Republicans often decry identity politics. They deride liberals for treating people as members of racial, ethnic, religious, or sexual groups rather as individuals. “I am sick and tired of hyphenated Americans,” declared Rush Limbaugh a few years ago. “It’s bullshit. We all want the same things.” But when it comes to winning the votes of African Americans, that goes out the window and the GOP decides that what really matters to black people is not the ideas Republicans espouse but the skin color of the Republicans espousing them.

Read more. [Image: Gerry Broome/Associated Press]

  1. bonniegivemestrength reblogged this from theatlantic and added:
    Laughing at u, repubs.
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  18. pol102 reblogged this from theatlantic and added:
    Yep.
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