Two weeks ago, Israel expanded its robust “public diplomacy” efforts, which include an active Twitter presence and a popular military Instagram, with a post written by its American embassy (@IsraelinUSA) on the redoubtable viral news and entertainment juggernaut BuzzFeed.
Instead of something in line with the light fare normally found on the community section of the website, which is home to such items as “15 Ways That Cats Are Trying To Take Over Our Lives,” ”18 Inappropriate Places to Twerk,” and other ephemera created by readers, the Israeli embassy’s debut tackled a more solemn subject. Headlined, “Threats Facing Israel, Explained In One (Sort of Terrifying) Map,” the post outlined and detailed the menacing perils on the country’s borders.
Read more. [Image: Screenshot]
Listen up for an important career lesson: If you’re clever enough to co-create a meme that gets so popular, the Secretary of State lolz along with it, you’re probably clever enough to work for one of the Internet’s leading meme chronicler and generators. Stacy Lambe, the sharp-witted Tumblr user who co-created (with Adam Smith) the short-lived Tumblr Texts from Hilary and the mind behind I’m With Kanye has been hired by BuzzFeed. (His face is semi-hidden in the composite above.)
BuzzFeed editor-in-chief Ben Smith—who’s been a hiring spree lately—announced the hire on Twitter (of course) and Lambe retweeted it. We can’t wait to read Lambe’s posts like—who knows?—”Texts from Salty Lolcats Dressed in Sailor Outfits" and "Planking with Bill: A Feline Interpretation.”
There is no better testament to the influence of the late Andrew Breitbart than the buzz over a 1991 video of Barack Obama at Harvard Law School that Breitbart.com is heralding. Unfortunately, the buzz also points to the other side of Breitbart’s legacy: a tendency to overhype non-stories.
For weeks, Breitbart.com’s scoop has been hotly anticipated. Prior to the publisher-provocateur’s untimely death, he said he was working on a project to “vet” President Obama, especially his record at Harvard Law School — a task he felt had not been done. But if this video is the best his allies can do, either Obama’s Harvard days aren’t fertile ground for opposition researchers or else he was better vetted four years ago than Breitbart thought.
Read more. [Video: Buzzfeed]