Convincing women — mothers, especially — that legalization wasn’t simply about stoners and libertarians was essential to ending blanket prohibition. They needed to be assured this was sound policy and that their children would not be affected.
“We definitely wanted to reach [women],” says Tonia Winchester, the outreach director behind the Yes on I-502 camp. “We were very much focused on not being a pro-pot campaign but a pro-policy campaign, showing that we could shift resources from incarcerating and focus on programs we knew would work.”
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