Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That’s half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.
Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda — something utterly unthinkable at the turn of the century.
Read more. [Image: IBISWorld]
January 18, 2013
January 15, 2013
[Images: Market Watch]
November 6, 2012
[Images: Sunlight Foundation, Wesleyan Media Project, Ward Room]
October 15, 2012
Today, the United States and Japan are home to about 7% of the world’s population, but more than 50% of the world’s millionaires.
RSS feed: http://theatlantic.tumblr.com/rss