For decades these seasonal jewelry commercials have portrayed ladies at Christmas losing their frigidity at the sight of a diamond solitaire. While the O-face remains a constant feature in the ads, the message has somewhat evolved. The ads used to be aimed at men — “Wrap me in gold this Christmas!" a blonde coos in a Zales commercial from the late 80s. Now, the ads are aimed at women. The gift recipients aren’t sexy models, but moms in mom haircuts with babies.
December 10, 2012
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