In their second full-length album Lonerism, revivalist band Tame Impala taps into the progressive spirit of psychedelic rock, with its bright colors and mind-altering stimulation.
While their music video for “Feels Like We Only Go Backwards” does recall The White Stripes’ spiraling “Seven Nation Army” video, its animation team takes the production value one step further. Using over 1,000 individually hand-crafted Plasticine collages, directors Joseph Pelling and Becky Sloan, along with Azusa Nakagawa and Theo Nunn, create a visual template to match the experimental sounds of the ‘60s and ‘70s.The result is a hypnotic montage of superior direction and exquisite detail.
Keita Onishi’s music video is so spellbinding that it evokes a computer screen saver, making the viewer want to gaze mindlessly at the screen until it begins again. The video features “Dynamics of the Subway,” from the experimental Japanese band Haisuinonasa’s first album, Animal Bodies. Each geometric shape matches a musical note, in sync with the score. In the end, the shapes reveal not only a moving train, but the components of the subway system.
The American rapper T-Pain was retweeted 2,400 times when he wrote ”Words cannot even describe how amazing this video is.” Pop stars expressed admiration. Billboard is extolling his commercial viability; Justin Bieber’s manager is allegedly interested. The Wall Street Journal posted ”5 Must-See” response videos. On Monday, a worker at L.A.’s Dodger stadium noticed Park in the stands and played “Gangnam Style” over the stadium P.A. system as excited baseball fans spontaneously reproduced Park’s distinct dance in the video. “I have to admit I’ve watched it about 15 times,” said a CNN anchor. “Of course, no one here in the U.S. has any idea what Psy is rapping about.”
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