What, if anything, can be done to help rebuild Armstrong’s image? Lance Armstrong, after all, isn’t just a man. He’s a marketable brand, too. Since it launched in 1997, his foundation Livestrong (formerly known as the Lance Armstrong Foundation) has raised more than $470 million for cancer awareness and research. So I asked four professionals in brand management, public relations, and consulting what advice they would give to Armstrong to help salvage what’s left of Brand Lance.
Read more. [Image: AP / Marcio Jose Sanchez]
January 16, 2013
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