How Coffee Drank Soda’s Milkshake
Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That’s half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.
Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda — something utterly unthinkable at the turn of the century.
Read more. [Image: IBISWorld]

![A Modest Proposal: New York Should Outlaw Bloomberg Terminals
Look at Mayor Michael Bloomberg, standing behind a podium, as he so often does in his job. It’s in that upright posture that he’s spoken about bans on smoking, trans-fats, and now large containers of sweetened liquid. Perhaps it is all an elaborate attempt to distract us from something even less healthy. For elsewhere in New York, countless workers toil at the machine that helped their namesake become a billionaire — the Bloomberg terminal, ubiquitous in finance. And get this: almost all of them are sitting down. Yes, they are seated.And “over a lifetime, the unhealthful effects of sitting add up,” The New York Times Magazine reported last April in a story titled, “Is Sitting a Lethal Activity.” […]
Read more. [Image: Reuters]](http://25.media.tumblr.com/tumblr_m4y53aAy6O1qcokc4o1_1280.jpg)
![The Invisible Borders That Define American Culture
One of the clearest regional differences in the U.S. can found by tracking the words people use to refer to soft drinks, which is in fact the map you saw at the top of this story. Pop or soda, or even Coke, these small linguistic differences are not as small as we might think. While “soda” commands the Northeast and West Coast (green) and “pop” is in between (black), “Coke” reigns in the south (turquoise). These small distinctions can often act as touchstones for larger cultural differences.
Read more. [Image: Samuel Arbesman]](http://24.media.tumblr.com/tumblr_m33cl9VdDM1qcokc4o1_1280.jpg)