April 12, 2013
waldoatthemasters:

Watching Rory McIlroy sink a put.

Tumblr of the day.

waldoatthemasters:

Watching Rory McIlroy sink a put.

Tumblr of the day.

January 17, 2013

In Focus: The 2013 Dakar Rally

Racers in the 34th annual Dakar Rally are nearing the finish line in Santiago, Chile. The winners are set to arrive on Sunday, January 20, after racing more than 8,500 km (5,280 mi) in 14 stages, across unforgiving territory in Peru, Argentina, and Chile. More than 450 teams are taking part, pitting themselves against the elements, driving specialized off-road cars, trucks, motorcycles, and quadbikes. Below, I’ve gathered some of the best images I could find of this year’s race so far, and some of the challenges brought by recent heavy rainfall.

See more. [Images: AP, Reuters, Getty]

January 16, 2013
Re-branding Lance Armstrong: Marketing Pros’ 6-Step Recovery Plan

What, if anything, can be done to help rebuild Armstrong’s image? Lance Armstrong, after all, isn’t just a man. He’s a marketable brand, too. Since it launched in 1997, his foundation Livestrong (formerly known as the Lance Armstrong Foundation) has raised more than $470 million for cancer awareness and research. So I asked four professionals in brand management, public relations, and consulting what advice they would give to Armstrong to help salvage what’s left of Brand Lance.
Read more. [Image: AP / Marcio Jose Sanchez]

Re-branding Lance Armstrong: Marketing Pros’ 6-Step Recovery Plan

What, if anything, can be done to help rebuild Armstrong’s image? Lance Armstrong, after all, isn’t just a man. He’s a marketable brand, too. Since it launched in 1997, his foundation Livestrong (formerly known as the Lance Armstrong Foundation) has raised more than $470 million for cancer awareness and research. So I asked four professionals in brand management, public relations, and consulting what advice they would give to Armstrong to help salvage what’s left of Brand Lance.

Read more. [Image: AP / Marcio Jose Sanchez]

November 17, 2012
The President is Unimpressed
[Image: Flickr user: The White House]

The President is Unimpressed

[Image: Flickr user: The White House]

November 9, 2012

theatlanticvideo:

Surfing Sandy

While Hurricane Sandy wrecked havoc across the northeast U.S., kitesurfers in Aruba took advantage of the storm’s waves and high winds to shoot this intense video. There are many smart reasons to avoid paddling out during a storm (especially the risk of putting rescue workers in danger), so hopefully this crew played it safer farther away from Sandy’s path. The video was created by Matthew Blew and Oliver Berlic

November 2, 2012
How I Enabled the Cult of Lance Armstrong

Horrifically but undeniably, a dark, cynical leap into the deepest moral abyss seems to be exactly what Lance Armstrong’s career really was. Together with almost everyone who had been a fan and admirer of Armstrong’s achievements, both athletic and philanthropic, I’ve been wrestling with painful, complicated feelings of anger, sorrow, and disillusionment as the totality of his disgrace sinks in. But as a magazine journalist once deeply invested in covering the Armstrong era in cycling, I also feel a shock of self-recrimination as I struggle to reconcile my part in lionizing a man who, in hindsight, was almost certainly a cheat and a liar of breathtaking audacity and shamelessness. How could I have characterized the rumors and accusations that Lance relied on banned performance-enhancing drugs and techniques as part of a “myth”?

Read more. [Image: AP]

How I Enabled the Cult of Lance Armstrong

Horrifically but undeniably, a dark, cynical leap into the deepest moral abyss seems to be exactly what Lance Armstrong’s career really was. Together with almost everyone who had been a fan and admirer of Armstrong’s achievements, both athletic and philanthropic, I’ve been wrestling with painful, complicated feelings of anger, sorrow, and disillusionment as the totality of his disgrace sinks in. But as a magazine journalist once deeply invested in covering the Armstrong era in cycling, I also feel a shock of self-recrimination as I struggle to reconcile my part in lionizing a man who, in hindsight, was almost certainly a cheat and a liar of breathtaking audacity and shamelessness. How could I have characterized the rumors and accusations that Lance relied on banned performance-enhancing drugs and techniques as part of a “myth”?

Read more. [Image: AP]

November 1, 2012
In Houston, Jeremy Lin and James Harden Plot Revenge on the NBA

The NBA’s most fascinating backcourt is not in Miami, where Dwyane Wade is joined by pedestrian point guard Mario Chalmers. It’s not in Brooklyn, despite the billboards throughout New York featuring Deron Williams and Joe Johnson. It’s not even in Los Angeles, where Steve Nash and Kobe Bryant have five NBA titles and three MVPs between them (but have played a combined 2,315 games and more than 78,000 minutes).
No, the backcourt tandem to watch this year is in Houston, where Jeremy Lin and James Harden enter the season with a lot to prove. Those two kids, with a combined age of 47, are setting out to show their former teams and the rest of the league that they are worth every penny of their contracts and then some. And one of them just happens to be among the biggest breakout stars/cultural icons the NBA has ever seen.

Read more. [Images: AP]

In Houston, Jeremy Lin and James Harden Plot Revenge on the NBA

The NBA’s most fascinating backcourt is not in Miami, where Dwyane Wade is joined by pedestrian point guard Mario Chalmers. It’s not in Brooklyn, despite the billboards throughout New York featuring Deron Williams and Joe Johnson. It’s not even in Los Angeles, where Steve Nash and Kobe Bryant have five NBA titles and three MVPs between them (but have played a combined 2,315 games and more than 78,000 minutes).

No, the backcourt tandem to watch this year is in Houston, where Jeremy Lin and James Harden enter the season with a lot to prove. Those two kids, with a combined age of 47, are setting out to show their former teams and the rest of the league that they are worth every penny of their contracts and then some. And one of them just happens to be among the biggest breakout stars/cultural icons the NBA has ever seen.

Read more. [Images: AP]

October 25, 2012
The Deer Paradox

Here are some curious facts. One: more white-tailed deer live in the United States today than at any other time in history. Two: fewer hunters are going after them than did even 20 years ago. And yet, three: deer hunting now rivals military combat in its technological sophistication. Outfitters’ shelves are crammed with advanced electronics, weaponry, chemicals, and camouflage, all designed to eliminate every last shred of chance from the pursuit. The average American hunter now spends nearly $2,500 a year on the sport, despite the fact that finding a deer to kill has literally never been easier.

Read more. [Image: R. Kikuo Johnson]

The Deer Paradox

Here are some curious facts. One: more white-tailed deer live in the United States today than at any other time in history. Two: fewer hunters are going after them than did even 20 years ago. And yet, three: deer hunting now rivals military combat in its technological sophistication. Outfitters’ shelves are crammed with advanced electronics, weaponry, chemicals, and camouflage, all designed to eliminate every last shred of chance from the pursuit. The average American hunter now spends nearly $2,500 a year on the sport, despite the fact that finding a deer to kill has literally never been easier.

Read more. [Image: R. Kikuo Johnson]

October 15, 2012

theatlanticvideo:

A Surreal Skateboarding Journey Through China’s Infamous Ghost Town

Director Charles Lanceplaine follows a group of skaters looking to try their tricks in a new and different environment — only to discover a glittering, modern city devoid of human occupants.

Originally built to house one million residents, the city of Ordos in northern China is now almost completely deserted. Despite China’s much-lauded building boom, soaring property prices have kept occupants at bay. Ordos is now the largest ghost town in China — thought to be a stark example of China’s impending real estate bubble.

October 15, 2012

theatlanticvideo:

Felix Baumgartner’s Supersonic Space Jump— the LEGO Version

Red Bull’s Stratos mission set multiple records on October 14, 2012, when Austrian skydiver Felix Baumgartner rode a balloon up to 128,100 feet and jumped. He set records for highest manned balloon flight and fastest free fall, and became the first human to break the sound barrier outside a vehicle. He also set a YouTube record for most-watched live stream; more than 8 million people tuned in. Here, the instantly iconic event is reenacted with LEGO figures in a short video promoting Vienna’s Model Maker Fair. With a tiny balloon and a GoPro camera, the recreation is spot-on. 

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