theatlanticvideo:

1,000 Plasticine Collages Adorn Tame Impala’s Psychedelic Music Video

In their second full-length album Lonerism, revivalist band Tame Impala taps into the progressive spirit of psychedelic rock, with its bright colors and mind-altering stimulation.

While their music video for “Feels Like We Only Go Backwards” does recall The White Stripes’ spiraling “Seven Nation Army” video, its animation team takes the production value one step further. Using over 1,000 individually hand-crafted Plasticine collages, directors Joseph Pelling and Becky Sloan, along with Azusa Nakagawa and Theo Nunn, create a visual template to match the experimental sounds of the ‘60s and ‘70s.The result is a hypnotic montage of superior direction and exquisite detail.